Mommie N Me

The Mom & Me is a brand for mothers and kids. The motive is to provide all the needs of women from designer Kurtis to maternity wear and from baby beds, to kids’ wear. The target audience for the brand is lovely ladies and their little ones. The aim is to make you and your child comfortable in every possible way. The best part about their products is that they are made of pure fabric that is safe for your and your baby’s skin.

The fashion industry has a high potential especially comfort-wear for women because not every type of dress is wearable during pregnancy. This is why maternity wear and kids’ wear have a large scope. This is why Mom & Me believes has a vast target audience.

The major objectives of Mom & Me are targeting the potential audience, keeping self-care, baby care, comfort, and safety as a priority, and making a long-term /permanent relationship with customers.

Challenges:

There were some major challenges faced by Mom & Me before us like low website traffic, online presence, AoV, irregular orders, and high competition. If you take each of these challenges then all are connected. Still, Mom & Me needed separate attention for each problem.

This is what lacking in the marketing of Mom & Me before Verve Online Marketing. We tried to overcome these challenges with new strategies and effective implementation.

Strategy:

We have worked so many new strategies to overcome the challenges of Mom & Me. These strategies are well-planned according to the needs of the client. The strategies we worked on were:

1

The strategy that we have worked to target the soon-to-be moms, and dads including other women.

2

We also strategized to work on the graphics, branding, and representation of the products.

3

We increased the call-to-action buttons in campaigns so that consumers can easily reach out to the website and products. Also, we can reach maximum potential consumers.

Implementation:

While strategizing marketing for Mom & Me we realized that a limited audience was the point of pain and this is why we decided to go a step ahead.
We decide to target a vast audience including married couples, and women from the age group 20-50 that can relate to company goals for future and peasant purposes.
This created a breakthrough for the marketing campaign of Mom & Me and supported sales with appropriate demographics.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

Based on the different factors the result of the marketing campaign for Mom & Me are the following:

1

ROAS got increased by 5X and we also build a strong image among the people

2

The website traffic got increased by 87% with an increase of 75% in conversion rate.

3

The sakes also got increased by 205% so the regularity of orders also got improved.

Lessons Learned;

We have learned a lot with Mom & Me. How to tackle a client that has a limited target audience, competition in the market, and a fresh but exciting approach to business. We worked on different approaches to implementation for marketing. Overall, it was a fantastic experience for us.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“I am really impressed how they handled the performance marketing and not only strategies but also results are so impressive. Thanks, Verve Online Marketing.”

- Mommie N Me, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.