Kaori By Shreya

Kaori- Smell perfume weaving- the idea of wearing like a fragrant. Intertwining the same idea the brand Kaori comes from the home ground of Jaipur, by the modern-styled woman named Shreya. Legging the Indian home artisans into the multi-region platform the Kaori by Shreya knows how the modern lady’s everyday needs satisfy with the Indian folk and contemporary design outfits. Why do we call it modern- it brings the imbibe of Indian culture yet keeps the embellishment for her wearing from head to toe.

Challenges:

With the unique concept of reviving the old heritage from the pilgrimage of India, it has been difficult for the brand to improve consumer focus on Indian aesthetics. We want to give the benefits of contemporary and exclusive design in the name of fashion at an affordable price for people who are loved to wear classy pieces.

Keeping the distinct grace with the emotions without losing anything, it’s been tough for the brand to establish its place in the already existing industry.

Strategy:

The brand depicts its challenges to the VOM which is an expert performance marketing company provide solutions to a variety of brand. The VOM take the abode and planned the strategy for the challenges proposed by the brand Kaori By Shreya. The strategy proposed is as follows:

The marketing strategy is prepared to achieve;

1

Keeping the special segment into the category of Manifesting clothes that support women to elevate them for special occasions.

2

Proper demographics as per age and interest in clothing are fixed to improve the quality and prices for clothes for every day.

3

Focus on the ethical, sustainable, and home-ground-originated spikes of clothing.

Implementation:

After the successful implementation by the VOM, the brand is able to work on the factors involved:

Categories the women based on their salary and target agr heat maps to understand the presence of ladies on which platforms.
Prepare a schedule for recommendation by the influencer on Instagram to captivate women’s attention with the mouth of speak via the video ad.
Separate the high-investment ads and cut down the cost of the ads to optimize the budget ratio and investment on other marketing funnels.

Solution

Monitor audience reactions. Adjust in near-real time.

The Honest Company collaborated with Roundel and Tinuiti to strategically utilize Programmatic by Roundel™ and video inventory through The Trade Desk DSP. The media encouraged guests to purchase beyond Target by linking shoppers directly to Honest.com. This allowed The Honest Company to:

These audiences were an ideal match for:

Adjustments were made manually throughout the campaign—in near-real time—to help reach The Honest Company’s ideal buyer. And Tinuiti was able to help allocate the brand’s budget to maximize performance based on this stream of insights.

Results

Lift sales with a revamped approach.

After the successful implementation, the results achieved are beyond exceptional. The results are as follows:

1

192% increase in sales just after understanding the niche segment for the women over the top categories and the platforms.

2

93% increase in traffic, the more women acknowledge and are profound by the existing and beautiful idea of the brand and its presence.

3

85% growth in the conversion rates by narrow down the marketing funnel to the specific categories for buying over the sales and adding distinctive features to the products.

Lessons Learned;

During the whole journey, we are glad that the brand meets with the principles which have been promised in the beginning. Our experts meet the goals and improve the performance via the unique strategy proposed over the months. We love to work with more brands in the future that are something unique and aspire to deliver to their consumers.

Boost.

Lift brand sales across platforms, including your own.

Optimize.

Adjust campaigns based on audience behavior, for short- and long-term success.

Win.

Strengthen your ROAS through optimizations informed by closed-loop measurement.

“Our brand conveys the performance that is expected for a brand of Indian origin to the rely on Indian artisans to the home grounds with the beautiful combination of beauty and brand aesthetics.”

- Kaori By Shreya, COO

Contact us or your Sales Representative to see how you can reach your ideal audiences. For more on Programmatic by Roundel, visit our solution page or view specs in our Ad Guide.