{"id":13532,"date":"2023-11-08T13:15:27","date_gmt":"2023-11-08T07:45:27","guid":{"rendered":"https:\/\/www.verveonlinemarketing.com\/blog\/?p=13532"},"modified":"2023-11-08T13:15:27","modified_gmt":"2023-11-08T07:45:27","slug":"exploring-community-marketing-an-innovative-performance-marketing-approach","status":"publish","type":"post","link":"https:\/\/www.verveonlinemarketing.com\/blog\/exploring-community-marketing-an-innovative-performance-marketing-approach\/","title":{"rendered":"Exploring Community Marketing: An Innovative Performance Marketing Approach"},"content":{"rendered":"

There was a time when the audience used to get influenced by a celebrity advertising a product on national television. But with time the approaches have transformed, and the need has shifted from product to audiences.<\/span><\/p>\n

In the present marketplace, it is not about which brand promotes its product better. But is all about which brand can solve customer problems more effectively. A brand that can identify and address consumer issues in real-time can drive relevant audiences to its website. Such also helps in creating positive word-of-mouth in the marketplace. Hence, such positive results\/approaches have contributed to the introduction of community marketing campaigns.<\/span><\/p>\n

The leading performance marketing agencies in India actively work on developing campaigns to create and engage the community. However, you might still be wondering about what community marketing is and how it can contribute to the above-mentioned goals. So let\u2019s take a deeper dive.\u00a0<\/span><\/p>\n

What is Community Marketing?<\/span><\/h2>\n

The simplest definition of community marketing is to create a virtual community of audience, comprising of your existing and potential consumers. It is much different from a social media channel or profile of a brand with followers. On social media, an individual can follow a brand he\/she likes, but not necessarily interact with other audiences. On the other hand, in such communities, the real discussion happens.<\/span><\/p>\n

The members and audiences discuss the product\/brand\/launches and other relevant details on such community groups. Due to this community marketing holds the ability to drive and bring more attention and audience than any other form of marketing channel. The leading performance marketers state that such an approach also helps to identify the gaps or barriers to brand growth and further changes in marketing campaigns can be adopted.\u00a0<\/span><\/p>\n

Benefits of Community Building in Performance Marketing<\/span><\/h3>\n