Many businesses need to understand the importance of advertising and marketing so that they can have an enhanced reach to their customers. One such advertising model is pay-per-click (PPC), which is when brands pay the websites
How your brand leverages LinkedIn to reach potential buyers, collaborators and industry experts is one of the factors that lead to better engagement and conversions. LinkedIn is where people come to connect with industry-specific people and
Facebook has become a brilliant tool for companies to target their audiences more sophistically and brilliantly. On the Facebook platform, the number of user interactions made in a day is 1.9 billion already. That would be
The marketing team faces the challenge when it comes to placing the messages and offers in front of the target audiences. The marketers do need to ensure that their messages are present all across the channels
Customers often abandon their cart and hop to various other websites to look for similar items. In the end, they may leave the cart completely abandoned without even noticing. Being in an e-commerce business, you should
There shouldn’t be an ‘and-or’ situation when it comes to choosing SMO and paid social marketing. Both social media optimisation (SMO) and paid social are important when it comes to brand marketing. Brands trying to reach
Which brands are winning in 2025? No, you don’t have to think of big names; you just have to think of the most viral ad campaign that you remember. It can be a small brand, a
YouTube is one of the most powerful and popular platforms for advertising. Having more than 2.7 billion users who are active on the platform, YouTube is generating over $40 billion in its ad revenue, which makes
In this digital world, ads are no longer just to catch the clever tagline or just beautifying the short video. It’s all about capturing the attention in real time, it’s about adapting the user’s behaviour, and
Influencer whitelisting allows brands to run paid ads using the influencer’s account handle. Unlike influencer marketing, where creators upload posts related to the brand, in influencer whitelisting, brands are hitting the publish button. By boosting posts
It’s not the free giveaways, offers and rewards that steal the spotlight in ads; it’s your compelling hook, value-driven messaging and overall product presentation that attracts customers. You can create different kinds of ads, be it
Instagram is one of the most versatile and visual-first social media platforms, which businesses are leveraging to run social media campaigns. The success of ads on Instagram has been prominent in the past few years. Instagram
How do you know it’s bad advice when it comes to marketing? You don’t easily, not without research and blogs like this. As soon as the new technology and tools start rolling in, which shape the
Customer Relationship Management (CRM) tools are one of the most prominent tools through which companies handle and enhance customer interactions. They are one of the vital means through which a company supports the entire customer life
In 2025, companies all over the United States are pondering a major question: Do we trust artificial intelligence (AI) to create our content, or do we use human copywriters? With AI tools getting wiser and quicker,
What do you understand by emotional design when it comes to creating thoughtful and meaningful advertisements? Emotional design is the aspect of storytelling where you can touch a nerve in customers’ minds through your creativity in
Tier two and tier three cities are presenting a wide opportunity for performance marketing companies to acquire new customers and reach a potentially growing market. The growth of digital transformation in tier-2 and tier-3 cities is
Google Ads remains one of the major platforms, offering a wide reach to the audience. Pay-per-click (PPC) advertisements create immediate business opportunities by driving more traffic and conversions. However, how you run ads using PPC is
