SEO or Search Engine Optimization is one of the most important factors today for the growth of a company. One needs to take care of every aspect of a website so that it can rank well on a SERP for a keyword. Like Off-Page SEO and On-Page SEO, Image SEO is also very significant to establish a well-known brand on the Internet.
According to the report of SEMrush, 22.6% of all searches are image searches, and that alone is a big enough reason to take Image SEO seriously. At Verve Online Marketing, we provide quality digital marketing services in Jaipur, which can provide your company with a great competitive advantage.
In this blog, we will understand What is Image SEO, and also look at seven tips to optimize images for a website.
What is Image SEO?
In image SEO, images are optimized to get more traffic to a webpage. Like keyword optimization, image optimization is also very necessary to rank well on the Search Engine Result Page (SERP). Image optimization includes processes like adding Alt text, size reduction, and more.
What is Alt Text?
Alt Text is nothing complicated but just a written description of the image. It is important to optimize images to rank on Google. Alt text shows bots what the image is about. The Alt text appears on the screen if, for some reason, the image can’t load. Alt text can improve the performance of your website by telling Google about the context of the image.
In this blog, we will look at some tips to optimize images. In other words, we will look at some tips to improve the Image SEO of a website.
7 Image Optimization Tips to Improve Your Image SEO
The new emerging technologies are providing opportunities for all industries to grow, but at the same time, they are also increasing the competition. Understanding the importance of image optimization for SEO can provide you with a great competitive advantage for your business website. Given below are seven image optimization tips that can improve your image SEO with ease:
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Name Image Properly
It is very significant to name a file in the right way. Names generated by PC can’t be understood by search engines and bots. For example, img1003754.jpg is not something which Google bots can understand and therefore, won’t provide any result. Instead, save an image with a proper name which also describes its properties. For example, saving an image by the name “Blue Adidas shoes for men” is much more effective and beneficial for a website.
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Resize Images
Page speed is a crucial factor which decides the ranking of a website on SERP. Large image files can slow down a web page, and therefore it is advised to resize them to a maximum dimension before uploading them. For resizing, tools like PhotoShop and Canva can be used. There are also some plugins which resize images automatically.
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Compress Images
Compression is another way to reduce the size of an image, which also improves the loading time of a web page. Compression just reduces the size of an image without impacting its quality to compress an image, there are many image optimization tools & software. Popular online image compression tools like tinypng, optimizilla, and others can be used to compress the size of an image with ease. There are also plugins, which can optimize images with ease.
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Choose the Right Format
Always use the image in the right format. There are some image formats, which are easy to load by the search engine.
- JPEG: JPEG is a popular image format which is used for photos. JPEG images can be compressed to a very small size.
- PNG: Provide transparency in the image background.
- WebP: WebP can be compressed even more than JPEG and PNG format. It supports animation but does not work with old browsers.
- SVG: SVG format is used with icons and logos.
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Create Image Sitemap
When you create a sitemap of images, there are more chances that your images will appear on the SERP of Google Images. The image sitemap is similar to a regular sitemap, but it only includes the URLs of the images. The only difference between an image sitemap and a web page sitemap is that an image sitemap can include URLs of other domains as well.
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Use CDN
CDN stands for Content Delivery Network and makes content load very fast. CDN is a group of servers that are located in different locations around the world. This helps in the easy distribution of content in different locations. For example, if you are in India, a website will load content from its server that is located in India than from any other country.
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Implement Lazy Loading
Images are one of the main reasons why web pages take longer to load. Lazy loading implementation is one of the best ways to solve this problem. This tells the browser to not an image until a person reaches there. This means that only those images loaded which are appearing on the screen. Lazy loading can also be implemented in JavaScript.
This makes a page very fast and improves its performance drastically. As per the guideline of Google, Lazy Loading should not be used more than necessary.
Conclusion:
Image optimization is easy and can provide your website with a great advantage over your competitors. At Verve Online Marketing, we provide our clients with a variety of excellent Services like SEO, SMO, and PPC with the help of our dedicated team. Over the years, we have worked with many organizations of all types of industries and have provided them with 100% satisfactory results every time.
